Apple Reinvents the IPhone that Reinvented the Phone

Apple launched the much awaited iPhone 6 and Iphone 6 Plus. Though the tag line says, ‘Bigger than bigger’, iPhone 6 when held in hand is not much different from the earlier model. With the expectation that differs a little from the tag line, Apple has launched iPhone 6 and Iphone 6 Plus with a larger screen size of 4.7 inch and 5.5 inch . But as a model, the body, shape, size, look, and feel is not much different.

Strategy Overview

The fact that the appearance is not much different makes Apple advertise iPhone 6 and Iphone 6 Plus as bigger and better, focusing more on its display screen size. At the same time Apple emphasizes on its technical specification. Apple successfully has managed to offer latest technology by building it on a 64-bit processor. A combination of this processor with motion co-processor certainly increases its performance time. With this, Apple has added to the quality of camera. Wi-Fi and cellular networking speed has also been increased. To top it up, a new feature added in this iPhone 6 and Iphone 6 Plus is the Apple Pay – a payment processing mechanism. The noticeable factor is that all of the above is well managed in a thinner body. Overall iPhone 6 and Iphone 6 Plus is a step to create a new generation of better and higher versions of iPhones. A good example of this is iPhone 6 Plus. Apple happens to consistently work towards making bigger and better iPhones.

With all of the above facts, Apple iPhone 6 and Iphone 6 Plus is still debatable when discussed about its access to higher number of users. Even with the latest technology and advanced specs, the capability and reach of iPhones is questioned. To make this more specific, Apple iPhone 6 and Iphone 6 Plus can be reviewed by bifurcating its pros and cons.

Pros

iPhone 6 and Iphone 6 Plus is launched by Apple with a larger screen size yet it has a dramatically thinner body. Great care is taken in not making it heavier. The latest technology processors add to the battery life, making it bright and increasing its functional capacity. Though the screen size of iPhone 6 is 4.7 inches which is noticeably large, Apple has also launched a 5.5 inch option for users who like to have their screen larger.

Cons

Although iPhone 6 and Iphone 6 Plus has a lot to offer but it might have to face a challenge of getting higher number of users. For those who have an inclination towards complete customization, this phone might not be a preference to pick over the other phones. Moreover, there are users who are more acquainted to use their handsets with one hand. In such cases, iPhone 6 and Iphone 6 Plus is bigger in size to handle in one hand and operate. At the same time for users who have a smaller palm size, it becomes uncomfortable to handle a bigger size phone with ease.

Conclusion

Technically iPhone 6 and Iphone 6 Plus gives a new generation definition to the world of Android handsets. It has a larger size display screen, better quality camera, chips are faster, and networking is also faster. The upgraded technology, features, and functions make iPhone 6 and Iphone 6 Plus one of the best products that Apple has launched till now.

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